IPL's Business Value Surges to $20.6 Billion, RCB Most Valuable Franchise
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The Indian Premier League's (IPL) business value has climbed to $20.6 billion, up 11.4% year over year, according to Houlihan Lokey's 2026 IPL Valuation Study. Royal Challengers Bengaluru (RCB) was ranked as the most valuable franchise with a brand value of $312 million, up 16% year-on-year, becoming the first franchise to cross the $300 million-mark. The league's stand-alone brand value rose 10.3% to $4.3 billion. The surge in value was driven by record-setting sales of RCB and Rajasthan Royals, which reset franchise pricing across the league.
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