Shakira's Madrid Concerts Boost Tourism and Economy
Shakira's dozen concerts in Madrid are driving up hotel prices and travel bookings, generating a significant economic impact. The 'Shakira Effect' is boosting the tourism and transportation sectors, with hotel bookings increasing by 14.8% and the average daily rate rising by 19.7%. Travel habits show greater anticipation, with planning margins extending to 122 days for hotels. The event is expected to generate a direct spending of between 150 and 200 million euros for the capital's economy, with an estimated total economic activity of between 210 and 340 million euros.7 sourcesSee all sources