
World Tourism Day 2026 Focuses on Digital Agenda and AI
World Tourism Day 2026, observed on September 27, emphasized the role of digital technology and artificial intelligence in reshaping the tourism industry. The theme 'Digital Agenda and Artificial Intelligence to Redesign Tourism' highlighted the potential of these innovations in enhancing visitor experiences, creating jobs, and driving economic growth. In India, the tourism sector contributed 5.22% to GDP and supported 8.46 crore jobs in 2023-24, with domestic tourist visits reaching 428.55 crore and foreign tourist visits rising to 2.53 crore. Globally, the travel and tourism sector contributed $10.9 trillion to the global GDP in 2024, creating 357 million jobs.10 sourcesSee all sources