Shein Explores Brand Acquisitions and Alliances Amid IPO
Fast fashion platform Shein is considering purchases or associations with other brands to maintain growth, taking advantage of its extensive supply chains in China. This strategy comes amid doubts about its business model due to regulations in the West and competition in the sector. Shein is pitching itself to investors as the equivalent of Amazon Web Services (AWS) in the fashion industry, aiming to serve other brands with its manufacturing network. The company's IPO will finally take place in Hong Kong after years of attempted listings in New York and London.5 sourcesSee all sources