NACOC Partners with Zion Felix to Drive Drug-Free Awareness Among Ghana’s Youth

The Narcotics Control Commission (NACOC) in Ghana has partnered with influential digital content creator and media personality Zion Felix to spearhead public education campaigns targeting youth substance abuse. The collaboration aims to leverage Felix's extensive digital reach to disseminate evidence-based information about the dangers of drug abuse and promote healthy decision-making among young Ghanaians. NACOC's Deputy Director-General, Alexander Twum-Barimah, emphasized the critical role of social media influencers in shaping youth behavior and fostering a culture of responsibility. Felix pledged to utilize his platforms—including his blog, social media channels, and digital content—to educate audiences on the physical, psychological, and social consequences of drug abuse while promoting alternative lifestyles.