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BJP's New Outreach Strategy: Engaging Gen Z

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Insights by Echo AI

The Bharatiya Janata Party (BJP) is shifting its outreach strategy to engage with Generation Z. The party plans to transition from one-way messaging to two-way dialogue by increasing its presence on platforms popular among this demographic, such as Instagram, Snapchat, and Reddit. The cabinet and BJP chief's team are expected to include more young faces to facilitate this engagement.

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4 Sources

  1. NDTV avatar

    NDTV

    X / Twitter / @ndtv

    1-Way Messaging To 2-Way Dialogue: BJP's New Gen Z Outreach Strategy h...

  2. NDTV avatar

    NDTV

    RSS / @feeds.feedburner.com/ndtvnews-latest

    Gen Z Outreach? Cabinet, BJP Chief's Team To Have More Young Faces: So...

  3. NDTV avatar

    NDTV

    X / Twitter / @ndtv

    Gen Z Outreach? Cabinet, BJP Chief's Team To Have More Young Faces: So...

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