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Toyota's Global Sales Decline in First Half of 2026

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Insights by Echo AI

Toyota Motor Corporation reported a 2.9% decrease in global sales (including Lexus) for the first half of 2026 compared to the same period last year, marking the first decline in two years. The drop was primarily attributed to weakened demand in China and a model changeover for the popular RAV4 SUV. This decrease was also affected by sales declines in the Middle East.

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8 Sources

  1. Asahi Shimbun Digital | 朝日新聞デジタル avatar

    Asahi Shimbun Digital | 朝日新聞デジタル

    RSS / @rss.asahi.com/rss/asahi/newsheadlines.rdf

    トヨタの世界販売、上半期2年ぶり減少 中東や中国での落ち込み響く

  2. Asahi Shimbun 朝日新聞 avatar

    Asahi Shimbun 朝日新聞

    X / Twitter / @asahi

    トヨタの世界販売、上半期2年ぶり減少 中東や中国での落ち込み響く https://t.co/ztl6AARbFU トヨタ自動車は30日、...

  3. Reuters China avatar

    Reuters China

    X / Twitter / @ReutersChina

    Toyota Motor said on Thursday its global first-half production and sal...

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