Niche Word of the Year Contender
- Published:
- First detected:
Insights by Echo AI
The word 'niche' has emerged as a strong contender for 'word of the year'. Its usage in media has surged from around 30,800 times in 2019 to over 60,000 times in 2025, and it reached 60,188 mentions in the first half of 2026. Initially a marketing term, 'niche' is now used to describe a wide range of phenomena, from products and projects to hobbies, skills, and lifestyles.
Source coverage
12
records merged
0
0 unique
10
9 unique
2
2 unique
12 Sources
Эксперт Козловская назвала претендента на звание "слово года" Слово "н...
"Нишевый" может претендовать на звание "слово года", заявила ТАСС эксп...
🗣 «Нишевый» может стать словом года, заявила ТАСС эксперт Минпросвещен...
Назван главный претендент на слово года Слово «нишевый» вошло в число...
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