Dutch Cinema Chain to Use Hypnosis to Make Viewers Forget Favorite Movies

Pathé, a Dutch cinema chain, is planning an unusual experiment called Pathé REWIND. On November 9, at the Pathé Buitenhof cinema in The Hague, 30 film lovers will have the chance to watch one of four films - 'The Matrix', 'Seven', 'La La Land', or 'Interstellar' - under hypnosis to see if they can re-experience the tension, surprise, and emotions of their first viewing. The event is a marketing stunt rather than a scientific attempt to erase memories, but Pathé hopes it will encourage people to visit cinemas more often and offer them something different from regular screenings.