Hong Kong Wine & Dine Festival Boosted by Halloween Footfall
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The annual Hong Kong Wine & Dine Festival, organized by the Hong Kong Tourism Board, saw increased visitor numbers and sales due to the coinciding 'Halloween Month' activities. Stall owners reported a 50% to fourfold increase in sales compared to previous years. The event attracted both locals and tourists, with many praising the atmosphere, variety of food and drinks, and reasonable prices. Some vendors, like McKee and Ms. Gao, participated for the first time and reported increased foot traffic and sales. The festival also attracted tourists from mainland China, who appreciated the affordability and internationalization of the event.
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