Ireland's Controversial 'Consent Before Hugs' Ad Sparks Outrage

The Irish government has released an ad campaign urging grandparents to ask for consent before hugging their grandchildren, sparking widespread criticism and controversy. The campaign, backed by the Dublin Rape Crisis Centre, aims to teach children about personal boundaries. However, many argue that it goes too far, intrudes on family life, and wastes taxpayers' money. The ad features a teenager feeling uncomfortable when her grandparents try to hug her, leading to accusations that it portrays grandparents as potential abusers. After facing backlash, the campaign was eventually suspended.