Bulgarian Tourism Struggles with Decline in Foreign Tourists and High Prices
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Insights by Echo AI
The Bulgarian tourism industry is facing a weak summer season due to a decline in foreign tourists, particularly from Germany and Romania, following the adoption of the euro. Hoteliers blame high prices, an increasingly shorter season, and lack of efficient promotional strategies for the sector's struggles. They warn that August may not recover this season's losses and that problems could continue into next year.
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