Adidas Sues White Fox Boutique Over Four-Stripe Design

Sportswear giant Adidas has filed a lawsuit against Australian online fashion brand White Fox Boutique, alleging that the brand's use of a four-stripe design on its clothing is deceptively similar to Adidas' trademarked three-stripe logo. The lawsuit, filed in the Federal Court of Australia, claims that White Fox has refused to stop selling the clothing despite repeated requests from Adidas. Adidas alleges that White Fox's use of the four-stripe design intends to capitalize on its reputation and create an association in the minds of consumers. White Fox denies the allegations, arguing that the four stripes have a purely decorative function and citing other fast-fashion brands that also use four-stripe designs. The trial is set for early 2027.