Apple Cuts iPhone 18 Pro Component Orders Due to Weak Demand
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Insights by Echo AI
Apple Inc. has asked suppliers to reduce production of components for the iPhone 18 Pro and iPhone 18 Pro Max models due to a drop in demand. The decrease in demand is attributed to a 15-20% fall in sales, likely driven by a sharp increase in memory chip prices and overall inflation, which has weakened consumer demand. The company has become more cautious about supply forecasts since early September.
Source coverage
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Nikkei: Apple сократила производство деталей для новых iPhone из-за па...
Apple просит поставщиков сократить выпуск компонентов для iPhone 18 Ам...
Apple сократила производство деталей к iPhone 18 Pro и Pro Max из-за п...
$AAPL reportedly cut iPhone 18 Pro component orders by 15% to 20% as h...
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