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McDonald's Expands Chicken Menu to Boost Sales Amid Beef Price Hike

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Insights by Echo AI

McDonald's is focusing on chicken to attract customers and boost sales, as beef prices soar. The fast-food giant aims to increase its global chicken market share by 1.5 percentage points by 2030, without compromising its beef burger sales leadership.

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4 Sources

  1. Financial Times avatar

    Financial Times

    X / Twitter / @FT

    McDonald’s bets on chicken to win back diners as beef prices soar http...

  2. Financial Times avatar

    Financial Times

    RSS / @ft.com/us/rss.xml

    McDonald’s bets on chicken to win back diners as beef prices soar Fast...

  3. The Guardian avatar

    The Guardian

    RSS / @theguardian.com/rss

    McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken F...

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