Kaufland Launches Online Marketplace in Spain
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Insights by Echo AI
German retail giant Kaufland, owned by the Schwarz Group (also parent of Lidl), is entering the Spanish market via an online marketplace, Kaufland.es. Unlike Lidl and Aldi, Kaufland's initial focus is not on physical stores but on an extensive online platform offering millions of products across over 6,400 categories, including home, electronics, fashion, and groceries. The platform will function as a marketplace, featuring products from various sellers. With over 32 million monthly visitors and 45 million products in Germany, Kaufland poses significant competition to established players like Amazon, AliExpress, and specialized retailers. Over 500 Spanish vendors are already using its European marketplaces. Kaufland will support payment methods popular in Spain, such as Bizum, and offer customer service in Spanish.
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