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DraftKings Uses AI to Target Bettors Likely to Lose

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Insights by Echo AI

DraftKings, an American betting company, employs artificial intelligence to identify bettors with a higher chance of losing. This data-driven approach helps the company tailor promotional incentives, such as free bets, to maximize their marketing spend. However, the company has not used similar technology to protect gamblers at risk of addiction.

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8 Sources

  1. New York Times avatar

    New York Times

    RSS / @rss.nytimes.com/services/xml/rss/nyt/HomePage.xml

    At DraftKings, AI Targets the Gamblers Likeliest to Lose Data science...

  2. New York Times avatar

    New York Times

    RSS / @rss.nytimes.com/services/xml/rss/nyt/HomePage.xml

    At DraftKings, AI Targets the Gamblers Likeliest to Lose Data science...

  3. Chicago Tribune avatar

    Chicago Tribune

    X / Twitter / @chicagotribune

    How DraftKings uses AI to target gamblers likely to lose https://t.co/...

  4. Folha de S.Paulo avatar

    Folha de S.Paulo

    X / Twitter / @folha

    Empresa americana de bets usou IA para identificar apostadores com mai...

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