Russian Discount Chain 'Svetofor' to Enter South Korean Market
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Insights by Echo AI
The Russian discount store chain 'Svetofor' is set to enter the South Korean market, with its first store under the brand 'PriceFit' expected to open in Hwasong city as early as autumn 2026. The network plans to open up to 200 stores across the country, although they will not operate under the 'Svetofor' brand.
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