Barilla to Acquire U.S. Mac-and-Cheese Brand Goodles
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Insights by Echo AI
Italian pasta giant Barilla has agreed to acquire Goodles, a fast-growing U.S. mac-and-cheese brand known for higher-protein, higher-fiber products. Goodles launched in 2021 and has since grown its market share significantly. The company was valued at $88M in 2023 and turned profitable in 2024. Barilla approached Goodles about a deal in June, and the brand will remain standalone with CEO Jen Zeszut staying on and all employees retained.
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