Circle Becomes Chelsea FC's New Principal Partner and Front-of-Shirt Sponsor
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Insights by Echo AI
Circle, the issuer of USDC stablecoin, has been announced as the new principal partner and official front-of-shirt sponsor for Chelsea Football Club. Starting from the 2026/27 season, USDC will appear on the front of Chelsea's men's, women's, and academy shirts. This marks the first time a crypto financial services firm has become the principal front-of-shirt sponsor of a Premier League club. The deal's financial terms were not disclosed.
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NEW FRONT OF SHIRT. 💙 Welcome to Chelsea, @USDC by @Circle. 🤝 Fr...
NEW: @ChelseaFC ANNOUNCES THAT @circle HAS BECOME ITS NEW PRINCIPAL PA...
What is USDC by Circle? Chelsea to debut new front-of-shirt sponsor ag...
Chelsea agree front-of-shirt sponsorship with Circle Internet Group Th...
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