Brazil's TSE to Decide on AI-Generated Content in 2026 Campaign
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Insights by Echo AI
The Superior Electoral Court (TSE) of Brazil is set to decide on the use of AI-generated content in the 2026 campaign, particularly focusing on 'deepfakes'. A key issue is whether such content requires prior authorization from the depicted person. A CNT/MDA poll shows half of Brazilians support banning AI-generated political ads. The TSE will discuss the case of an AI-generated video supporting Flavio Bolsonaro's candidacy and may establish rules for the use of deepfakes and other AI-generated content during campaigns.
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