Retail Exodus: 47 Brands Exit or Reduce Stores in Russia
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Insights by Echo AI
By July 2026, 47 domestic and international brands plan to leave the Russian retail market or reduce their store count. Russian players, accounting for 77% of these brands, face significant challenges, with nine planning to close all stores. This includes Present & Simple, 'AllSmart', KChTZ, M’Studio, and Face Code. The retail market transformation is ongoing, with 12% of clothing stores closing in 2025 and 47 retailers reviewing their market presence in 2026.
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